Govt spends more than Rs 4,300 crore in 4 years for advertisement. But what are they selling?
This is what RTI shows: In four years, Modi govt spent over Rs 4,300 crore on publicity. This is how much other opponents spend on advertisement. Kejriwal’s Delhi govt spent Rs 274 crore on ads since 2015 – four times more than Congress But if you look at the billionaire entrepreneurs like Ambani, and Mittal, they spend about Rs 50-300 crore per year depending on the market conditions. This is how Advertising works. The Game theory of Advertising. The payoff is high for both when both the competitor entrepreneurs don't advertise or they do advertise. But entrepreneurs sell products, and money comes from their profit. But what politicians are selling? As they are not selling anything, so the payoff will be the same when they all don't advertise or they do advertise. The effect that politicians are seeking through advertising will not change if there is a complete ban on paid advertisements. Do you know where does the money on publicity come from? Yes, you have correctl...